Dailey Thinking Inside the Box for Public Storage

A cardboard box may not seem the most thrilling of products, but Dailey & Associates manages to put a humorous spin on it for client Public Storage.
A new campaign touts the Glendale, Calif., company’s entry into discount box promotion by focusing on the universally unpleasant experience of moving.
Mike Faulkner, creative director at the West Hollywood, Calif., agency, said the inspiration for the work came from the real-life experiences of the creative team.
“We felt like we’d all been in a situation before of needing boxes,” Faulkner said.