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Dailey & Associates has developed an integrated advertising campaign for U S West’s first personal communications services (PCS), which was launched last week in Denver and Boulder, Colo.
U S West claims its Access2 PCS is the first digital wireless phone service to combine various home and office phone features such as call waiting, caller ID and call forwarding with the convenience of mobile phones.
“We’re pleased with Dailey,” said Pamela Miller, U S West Communications’ director of marketing communications.
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