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Joining the often-bitter debate over online music-swapping services such as Napster, Artists Against Piracy is launching a $4 million national ad campaign from Dailey & Associates designed to tug at the heartstrings of music fans.
A 30-second TV spot broke nationally last week on networks including MTV. Print work, slated to run in titles such as Rolling Stone, Vibe and Spin, will launch in November and December. The client is an artist-driven coalition created to give artists a voice in determining how their music is presented, marketed and distributed on the Internet.
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