Daewoo At A Standstill

When Fletcher Martin (then Tausche Martin Lonsdorf) here was hired to handle the Southeast portion of Daewoo Motor America’s U.S. advertising last year, it was considered a coup.
It was, at the very least, a $10 million account and put the agency in the prestigious automotive category.
Less than a year later, Fletcher Martin has produced just two outdoor billboards that simply carry the company’s logo, and the relationship with the Korean automaker is described as being “at an impasse.”
“We are not preparing or pursuing any work for the client,” said agency president Andy Fletcher.