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Assignments of 2 Years Ago Came to Little for Winning Agencies
LOS ANGELES–Daewoo Motor America, the newest Korean entry into the U.S. automotive market, is gearing up again for a review.
The Compton, Calif.-based car maker is contacting Southern California shops about an estimated $20 million national launch Sept. 15 of its year 2000 model cars. The company has done only limited advertising since its U.S. launch last September, despite conducting a series of regional reviews about two years ago.
“We’re in the preliminary phase,” said Colin Lee, marketing specialist for national promotions and advertising at the client.
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