Daewoo Begins Midwest Phase of Agency Search

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By Trevor Jensen





CHICAGO–Daewoo Motors has begun contacting a number of Midwest shops about its central region account in one of four regional reviews being conducted by the South Korean car maker.





A Daewoo representative at the company’s regional office in Arlington Heights, Ill., confirmed the company was seeking shops for its Midwest advertising, but declined to give details.





Daewoo, which is staging four regional reviews, began in January with a search for a West Coast shop. The agencies selected will help the company launch its automobiles in the U.S.,



















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