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Daddy Yankee is helping Coors Light connect with Hispanic consumers. The brand is promoting the reggaeton star’s new single and album at a series of sponsored meet-and-greet events across the country.
Fans can enter for a chance to attend one of the six Coors Light En Exclusiva (In Exclusive) events by texting a special promotional number, which is broadcast on Hispanic-targeted radio stations and advertised on in-store promos. The private events will serve to promote Daddy Yankee’s new single, “Grito Mundial,” as well as preview his new album, “Daddy Yankee Mundial,” slated for release in early 2010.
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