D&AD Recognizes Wieden's U.K. Honda Work

NEW YORK Wieden + Kennedy led the British Design & Art Direction list of nominations for the D&AD Awards, scoring 14, all for advertising on behalf of its U.K. Honda client.

The London shop scored four for “Cog,” a two-minute cinema and viral ad for the Honda Accord that tracks a chain reaction of car parts; four for “Everyday,” a Honda spot that presents close-ups of ordinary objects people use every day and routinely ignore; two for “Sense,” which depicts lights, faucets and fans turning off automatically when not in use; and one for the entire campaign, “Cog,” “Everyday” and “Sense.”