D&AD Global Awards Crowns Winners

NEW YORK Two black pencils were presented at the 44th annual D&AD Global Awards in London last night.

Those honors, the top prizes in the show, went to The Guardian for the redesign of the U.K. newspaper and Leo Burnett Canada and Arc Worldwide for outstanding online creative design for Burnett’s Web site. It was the first time black pencils were awarded in those categories.

Designer Philippe Starck received the 2006 President’s Award in recognition of his contributions to the world of creativity.

Leo Burnett in London won the most yellow pencils, winning three awards in viral, direct and digital crafts categories for its youth-targeted public awareness campaign “Cameraphone” for the Department of Transportation.

The first yellow pencils to be awarded in the gaming category went to Cake for Nintendo’s “NintenDogs” and Capcom for its “Resident Evil 4” game.

Additional double yellow pencil winners include Apple Computer in product design for the iPod video and Nano; Bartle Bogle Hegarty, London, in television and cinema for Vodafone’s “Mayfly” and radio for ITV’s “Killer Katy;” DDB, London, won one pencil in press advertising for a Harvey Nichols campaign and another for the single execution “Beans”; Fallon, London, won two pencils in the television and cinema advertising competition for Sony’s “Balls”; and HOST/The Glue Society won two pencils for integrated advertising and interactive viral advertising, which it won with NetX.

Abbot Mead Vickers BBDO won a yellow pencil in television and cinema crafts for its Guinness spot “noitulovE.”

Overall, D&AD awarded two black and 54 yellow pencils. More than 24,500 entries were considered, with 744 pieces selected for the D&AD annual and 142 nominations.