Cyrk Intends to Acquire Arnold Communications

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By Judy Warner and David Gianatasio





BOSTON–Arnold Communications has signed a letter of intent to be acquired by Cyrk Inc., a publicly traded sales promotion company, sources said last week.





Although the chief executives at both Arnold and Cyrk denied a deal was in the works for the acquisition of the $650 million advertising agency, industry sources confirmed that Cyrk, based in Gloucester, Mass., is the ‘nonadvertising agency’ that has been courting Arnold (Adweek, May 12). Barring any stumbling blocks, these sources said, a deal could be finalized within weeks.





Sixty-year-old Arnold chairman Ed Eskandarian has been candid about his desire to retire before turning 65.



















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