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Katsin/Loeb this week unveils its first ad effort for Cybercash, a provider of secure e-commerce payment technology, with print ads featuring the tagline, “Cybercash. E-commerce. Simply.”
The work is the first phase of a $10-15 million national campaign from the San Francisco agency that will continue this fall with TV and online executions.
One of the new print ads uses a picture of The White House. Above it is a word balloon that contains the words: “We’re all proud of you for inventing the Internet, Al.
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