Cyber Grand Prix: Wieden + Kennedy for Nike's 'Chalkbot,' DDB Sweden for VW's 'Fun Theory'

The merging of digital technologies with the real world swayed this year's Cyber jury, which gave out two Grand Prix—to Wieden + Kennedy in Portland. Ore., for Nike Livestrong's "Chalkbot," and to DDB in Stockholm, Sweden, for Volkswagen's "The Fun Theory" campaign.
  Both efforts meshed technology with physical installations while using online networks to amplify the message. With Chalkbot, Wieden collaborated with hobbyist firm Deeplocal and Standard Robot to create a Zamboni-like machine that sprayed inspirational messages in chalk along the streets of the Tour de France course.