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CareerShop.com Employs JWT Specialized
DALLAS–JWT Specialized Communications has landed the $1-3 million assignment of a two-year-old Internet employment site that is planning a major expansion this year.
The agency network’s Houston office will take the lead for the Orlando, Fla.-based CareerShop. com. Business-to-business assignments will double in the next year if the company completes up to seven expected acquisitions of other job placement Web sites and fulfills plans to go public.
JWTSC’s business-to-business unit will provide two of its specialities of the house: Web branding and recruitment advertising.
“After meeting and speaking with a lot of agencies, they seemed to be far more polished” than other undisclosed contenders for the account, according to Tracy McCoy, client vice president of marketing and sales.
“We’re going to do a national effort .







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