CVS Holds Media Search

BOSTON — CVS, the nation’s largest pharmacy chain, has begun contacting shops about handling the media portion of its $35 million advertising account, sources said.

The client in Woonsocket, R.I., last month concluded a review for its creative account, choosing Interpublic Group’s Hill, Holliday, Connors, Cosmopulos to succeed Bates, New York. Bates’ media operations and accounts have been folded into Optimedia, a joint venture of Cordiant and Publicis Group.

CVS representatives did not return calls by press time. Hill, Holliday maintains a large media department with retail experience, but it is unclear if the shop will be invited to pursue CVS’ media business.