Cutwater Exec Joins iCrossing

NEW YORK Former Cutwater president Brad Harrington has landed at digital shop iCrossing in the new global position of chief innovation officer, iCrossing said.

Harrington, 45, will lead the social media practice at iCrossing as well as develop new offerings. He’ll work out of the shop’s Los Angeles office and report to worldwide president and CEO Don Scales.

“It’s getting back to some of my roots in digital,” Harrington said of his new post. “Everything that is happening is happening online. It’s just a force.”

Harrington was among the leaders of Cutwater, a San Francisco-based Omnicom Group creative shop that opened in March 2007.

The agency is a spin-off of the San Francisco office of sister agency TBWA\Chiat\Day, which closed but contributed staffers and clients such as Ray-Ban to the new shop. Since then, Cutwater has added a string of new accounts, including Chrysler’s Jeep (national creative duties), LensCrafters, Nvidia, Disney and Levi Strauss (project work).

Harrington left Cutwater in February. Earlier in his career, he was co-president of WPP Group’s Cole & Weber United in Seattle.

“Brad is one of those unique people in the industry with a track record of award-winning work and a larger vision that keeps him two steps ahead of shifts in the marketplace,” Scales said. “He will be instrumental in keeping iCrossing in front of the pack as the line between traditional and digital media companies continues to blur.”

The agency’s clients include Toyota, Coca-Cola, Office Depot, Epson America and Travelocity. Based in Scottsdale, Ariz., the company employs some 620 staffers at 15 offices in the U.S and Europe.