Cutwater Is Awarded More Work From Easton-Bell Sports

Gets new Giro assignment

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Cutwater is broadening its relationship with Easton-Bell Sports, with a U.S. brand strategy and creative assignment for a new product line for the company’s Giro brand of helmet, protective gear and action sports accessories.

The San Francisco-based independent agency—originally founded in 2007 by veteran agency creative Chuck McBride as a spinoff of  Omnicom’s TBWA\Chiat\Day—already works with Easton Sports on baseball, lacrosse and hockey lines. The agency has produced a viral film series for Easton, including the spot Ultimate Batting Practice on YouTube, and recently launched a social meme program for Easton's "Inside-Out" brand campaign, "Engineered for Glory."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in