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Cutwater is broadening its relationship with Easton-Bell Sports, with a U.S. brand strategy and creative assignment for a new product line for the company’s Giro brand of helmet, protective gear and action sports accessories.
The San Francisco-based independent agency—originally founded in 2007 by veteran agency creative Chuck McBride as a spinoff of Omnicom’s TBWA\Chiat\Day—already works with Easton Sports on baseball, lacrosse and hockey lines. The agency has produced a viral film series for Easton, including the spot Ultimate Batting Practice on YouTube, and recently launched a social meme program for Easton's "Inside-Out" brand campaign, "Engineered for Glory."
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