Customer Satisfaction Drives Online Shopping

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NEW YORK — While holiday shopping historically takes off around Thanksgiving weekend, Web surfers have started earlier this year driven in part by an abbreviated shopping season, according to the first installment of the 2002 eSpending report.

The report from Goldman Sachs & Company, Harris Interactive and Nielsen/NetRatings showed that the average online shopper spent nearly $72 per person during the week ending Nov. 15, a 28 percent boost over the same time a year ago.

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