Customer Satisfaction Drives Holiday Web Sales

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NEW YORK Online shoppers spent $2.95 billion during the second week of December, according to a joint report from Goldman Sachs & Co., Harris Interactive and Nielsen/NetRatings.

That figure, which excludes travel purchases, represents a 48 percent increase over the same time period a year ago.

All tolled, online spending rose 46 percent to $13 billion from Nov. 1-Dec. 12, driven in part by increased customer satisfaction. More than 62 percent of the survey’s 7,178 respondents said that they were pleased with their overall online shopping experience this holiday season; less than 7 percent reported dissatisfaction.

“The





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