Custom Shop Searching

The Custom Shop Shirtmakers/Tailors is conducting an “experiment,” said company president Katie Rawdon: It is seeking an outside ad agency for the first time in her memory.
“If it doesn’t work, we’ll disregard it,” Rawdon said of the experimental review. She plans to test print ads crafted by the winning agency in major cities before deciding whether to continue working with the shop. The New York-based outfit, founded in 1937 by Mortimer Levitt, has been handling its advertising and marketing needs in-house, which have primarily involved direct mail efforts.
So far, Rawdon’s search has not been successful.