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Temerlin McClain this week breaks an in-store television campaign for Just My Size.
The 30-second TV commercial is the first in four years for the plus-size clothier. It also represents the initial ad placed with San Francisco-based Pics Retail Networks (PRN). The in-store network will deliver the spot to 2,000 Wal-Mart locations from Oct. 9 to Dec. 3.
The spot shows a variety of plus-size women in indoor and outdoor settings, with family, friends and alone. Each woman voices part of a continuous text, with their narration overlapping, creating a sort of manifesto of self-worth and size-affirmation.
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