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Weight loss season typically isn’t until January, but this weekend, Curves is debuting a new campaign that attempts to give women the motivation they need to work out until it is time for New Year’s resolutions.
Publicis, Dallas, has created three new commercials debuting tomorrow (Sept. 27) to promote the fitness chain’s new CurvesSmart technology, which provides up-to-the-minute feedback for gym members. Tag: “I Am Curves Smart.”
The advertising campaign is the chain’s biggest since it went national in 2003.
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