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NEW YORK Current TV, a new cable and Internet television channel co-founded by Al Gore, said it would kick off a nontraditional ad campaign to encourage consumer content submissions through its Web site.
The Web-centric “Awaiting input” campaign, created by San Francisco independent shop Mekanism, uses nontraditional ads to drive people to www.awaitinginput.com, which features one- to three-minute Webisodes starring ViC, a 3-D animated robot character representing viewer-contributed content. ViC has “Current vision,” which allows him to see the compelling stories and visionaries lurking beneath everyday scenes in seven cities.
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