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The timing couldn’t have been better.
A major story was developing from allegations that a University of Minnesota basketball players hired a tutor to take their exams, and the Minneapolis Star-Tribune newspaper had a prominent outdoor ad featuring a burrowing basketball (shown here), playing off UM’s Golden Gopher nickname to showcase its “in-depth coverage” of the university’s basketball team.
There was only one problem–the Star-Tribune didn’t break the news. The exclusive belonged to Twin Cities rival the St.
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