Curiously Brand-Loyal to the Stocks They Own

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The gyrations of the stock market during the past few years hardly seem suited to fostering loyalty to one’s shares. But as physicists have noticed, inertia is a potent force. Thus, in an AP-GfK poll fielded this month by GfK Roper Public Affairs & Media, 51 percent of respondents who own stocks, bonds or mutual funds said they made a grand total of zero changes in their holdings in the past 12 months. Just 17 percent said they made three or more changes during that period.

Meanwhile, respondents split about evenly between those who think this is a “good time” (48 percent) or a “bad time” (49 percent) to invest in the stock market.

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