A Cure for the 'Blahs'

Cronin Bows First Lottery Ads Since Tragedy
BOSTON–One year after a disgruntled Connecticut Lottery employee gunned down four co-workers, state officials have quietly unveiled a broadcast campaign.
The effort, created by Cronin & Co. in Glastonbury, Conn., carries the tagline, “Is this fun or what?” a change from last year’s line, “You can’t win if you don’t play.”
A 30-second TV spot is running on network affiliates and cable stations, accompanied by a single radio execution. Cronin hopes the ads, running periodically throughout the year, “refresh and invigorate the lottery’s image,” said creative director Steve Wolfberg.