Cunard-Crispin Parting Sees Tinsley at Helm

In the wake of the split between Cunard and Crispin Porter & Bogusky, Tinsley Advertising of Miami became agency of record for the cruise line without a review.
Miami’s CP&B landed the $8.5 account last March. In May, Miami-based Cunard merged with San Francisco’s Seabourn Cruise Lines. According to the client’s vice president of worldwide sales and marketing, Bill Leiber, “The priority became the merger, and things [between agency and client] became mutually stagnant . . . [CP&B] was never happy, because we never paid any attention to them.”
“I had no inkling [Cunard was] unhappy, or know anything about that,” said Tinsley chairman Sandy Tinsley. “I just picked up the phone and called Bill Leiber, and after that, I found they were open to hearing an agency credentials presentation.”
That first fortuitous development became a second when, during the month-long talks, Leiber learned Tinsley’s account supervisor was Bob Bishopric, who worked with Leiber when the latter was at Norwegian Cruise Lines and the former was at Miami’s Beber Silverstein & Partners.
CP&B officials, who never saw one of their campaigns executed, said the parting was their choice. “Breakthrough creative is not their priority, and it is definitely ours. We suggested if breakthrough creative wasn’t at the top of their list, they should find a new agency,” said a CP&B representative.
“We did find an agency that we feel will be able to execute what is our version and our interpretation of breakthrough creative,” countered Leiber. ” ‘Breakthrough creative’ does not exist in nature. It’s how one perceives a particular execution.”
“I have all due respect for [CP&B],” said Tinsley. “But I’ll stand our creative with anybody . . . I’ve always imagined how wonderful it would be to have a client so classy and full of prestige.”
Tinsley took over Feb. 1 and is responsible for maintaining bookings while Cunard reconfigures its fleet.