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MRM Worldwide in New York has hired Jason Culbertson, who was most recently at Atmosphere BBDO, as a creative director on its U.S. Army account. As an entrepreneur, Culbertson is known as the founder of industry commentary platforms AgencyScoop.com and Ad Battle. “It’s becoming second nature for people to engage in social media all the time on every type of available screen,” Culbertson said. “Even the new digital TVs come equipped with Twitter and Facebook on their interfaces.
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