Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
No Super Bowl would be complete without a few furry friends filling the screen, and this year's Big Game was no different.
The use of adorable baby animals has always been a tactic for marketers to get viewers at home swooning and talking on Twitter (see Budweiser's "Lost Dog" and "Puppy Love" ads). This year had more than its fair share of fluff balls, most notably Heinz's stampede of wiener dogs dressed as hot dogs. It also had some downright strange animals doing some even stranger things—like Mountain Dew's bizarre combination of a puppy, a baby and a monkey.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in