Cubs Seek Ads in Wrigley Field

Now that the Chicago Cubs are actually winning some baseball games, team officials have revealed that there could be significant changes in store for legendary Wrigley Field, the team’s home ballpark. Changes include advertising signs inside the stadium, which was built in 1914.

“Advertising could happen as early as next year,” said Mark McGuire, Cubs executive vice president of business operations. “Our competitors are making a lot of money on advertising.” There currently are no advertising signs in the stadium.

The Cubs revealed other changes they would like to see at Wrigley Field in the near future, including more bleacher and box seats and a dozen more night games a year beginning in 2003. According to McGuire, when the agreement that permitted installation of lights at Wrigley in 1988 expires after next season, “we have asked the city for the right to increase night games from 18 to as many as 30.”

The Cubs need approval from the Commission on Chicago Landmarks to make any of these changes because the park is under consideration for landmark status.