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BOSTON Eastern Bank kicks off its first campaign by Conover Tuttle Pace with a buy on the regional telecast of the Super Bowl.
Touted as a brand repositioning, the work is themed “True blue” (the bank’s corporate color) and includes a 60-second commercial from the independent agency in Boston. An effort is made to portray the client as “honest, loyal and genuine—critical qualities for a bank that has been around since 1818,” according to the agency.
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