CTIA Lobbying Group Hires Giant Ideas

NEW YORK Wireless lobbying group MyWireless.org said it has chosen Giant Ideas as its lead agency for creative work.

Newly formed by the CTIA, the industry trade group previously known as the Cellular Telecommunications & Internet Association, MyWireless.org will lobby on the national and state levels over tax and regulation issues that affect wireless companies. CTIA formed the group to highlight the impact regulations and taxes have on consumers.

Giant Ideas, a Pittsburgh-based shop, is charged with brand and logo development, creating television, print and radio advertising, as well as Web site design. The shop created print materials, like brochures, for the official launch of MyWireless.org at this week’s CTIA Wireless 2005 trade expo in New Orleans.

The account was won after a review process that included The Richards Group, The Ad Ranch and Big Fish, Giant Ideas said. Billings were not disclosed.