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The Cable & Telecommunications Association for Marketing, the Alexandria, Va.-based cable industry trade group, has selected Omnicom’s OMD to handle media planning and buying duties after a review, according to sources.
The client is planning to spend between $35-40 million on an image campaign in 2010, per sources.
The agency declined to comment, referring calls to the client. CTAM also declined to comment.
The group has focused in recent months on comparing TV and Internet viewing and how the environments of both media stack up for advertisers.
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