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Budget Raised to $3 Mil. for Joint Ad Effort
CHICAGO – Looking to keep ridership growth on track, the Chicago Transit Authority has launched a $3 million campaign from LEC Ltd. and Fusion Idea Lab to boost its image.
TV, radio, print and outdoor ads from the Chicago shops suggest public transportation is “a cool thing to be doing,” said LEC president Laurie Cairns.
It’s been several years since the CTA has spent this much on a marketing effort aimed at riders, said CTA representative Noelle Gaffney.
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