CTA Coming West in Expansion




East Coast Agency Plans an L.A. Office Following Statewide Win
BOSTON–Christopher Thomas Associates will soon open an office in the Los Angeles area to serve a small but growing stable of West Coast clients, including Statewide, a home remodeling firm that recently tapped the agency for ad chores.
The Melville, N.Y.-based agency currently has a single staffer in California, Bonnie Spence, who works on campaigns for a client roster that includes Disney’s Buena Vista Home Entertainment and personal growth service Life.com.
A larger office there will help the shop better mine the market for new business, said Diane Arnold, who is in charge of setting up the L.A. outpost. Arnold, who has run CTA’s 20-person Boston office for more than a decade, has been promoted from president to vice chairman. She will split her time between the coasts and continue to work with Boston-based clients as needed, she said.
Statewide, Seattle, which tapped CTA following a review, will also be handled out of Los Angeles. The agency got into the review process based on a previous relationship with Statewide executive Vaughn McCourt, who had worked with CTA while he was employed by NewPro, Woburn, Mass.
Arnold is looking to have office space in Los Angeles within the next two months.
Leo Rice, creative director for the CTA network, which also includes an office in Stamford, Conn., takes over as president in Boston, where he will continue to oversee the creative department.
CTA, with 50 employees and $50 million in annual capitalized billings, is on a mission to grow to the $100 million level in short order. Working toward that goal, the agency last year absorbed small New York shop Zuckerman/Lightcap Group [Adweek, Nov. 22], a move that brought both Buena Vista and Life.com into the fold. K