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Greenberg Seronick Crafts Image Makeover
BOSTON–In its first campaign for Cambridge Savings Bank, Greenberg Seronick O’Leary & Partners invites potential customers to “try on” the bank’s products and services, promising they’ll find the fit to be “the right size” for them.
A series of newspaper and radio ads use clothing labels and related references to dress up brand and product messages. One execution features a pair of blue jeans. The label reads: “Without the right fit, some things lose their purpose.
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