cruisin’ to the oldies

Some new Chevy billboards don’t feature any of the automaker’s current models. Instead, the two tongue-in-cheek boards display a 1963 Corvette Stingray and a ’53 Bel Air. Over the image of the red Corvette is the copy: “They don’t write songs about Volvos.” The Bel Air board asks: “Will people ever line the street to look at what you drove?”

The boards, designed by Campbell-Ewald Advertising in Warren, Mich., occupy premium space on the Detroit area’s most well-known stretch of road: Woodward Avenue.

More than 1 million people were expected to attend the annual Woodward Dream Cruise this past weekend. The cruise attracts vintage car owners and enthusiasts from around the globe.

The images were made into posters and are being sold, with the benefits going to charity.

The campaign also includes radio spots from Campbell-Ewald on an area “oldies” station featuring vignettes of Chevy memories. One side of a huge building along the cruise will be draped with a photo of a ’63 Stingray, another CEA orchestration.