Crown Royal Liquor Ads Coming to Cable Networks

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Diageo is boosting its efforts to circumvent the broad cast TV networks’ refusal to air liquor ads with a campaign for its Crown Royal Canadian Whiskey that is set to break on national cable channels in October.

Among the cable nets are Bravo, Outdoor Life Network, Court TV, Oxygen, the USA Network and TNN, which is the first MTV Network to accept advertising for distilled spirits. Grey Global Group’s MediaCom, New York, is Diageo’s media agency.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in