Cronin Teams With Medical Specialty Shop

BOSTON Cronin/Wallwork Curry said it has formed an alliance with Arrco Medical Advertising. The shops will team up on new-business pitches, with Cronin providing the creative and media and Arrco the strategic planning and medical specialty expertise.

Bill Cronin, president of Cronin, in a statement said Arrco’s “30-year reputation for understanding the needs of the industry [and its] considerable network of medical advisors and knowledge” make the pairing a smart move.

Cronin/Wallwork Curry in Boston is unit of Glastonbury, Conn.-based Cronin & Co., one of the region’s larger independents. Arrco in Norwood, Mass., is a unit of Build MarketShare. The shops have worked together in the past on Boston’s Save the Harbor initiative.