Cronin Takes Garelick 'Over the Moon'

BOSTON Garelick Farms, a Dean Foods unit and the largest dairy in New England, this week breaks an integrated regional campaign supporting its new Over the Moon low-fat milk.

The work is from independent agency Cronin & Co. in Glastonbury, Conn. The themeline is “All the rich and creamy taste without the fat.”

The effort follows revised USDA guidelines recommending a boost in the consumption of low-fat, fat-free or other such dairy products. A 30-second TV spot titled “Secret” will run during local broadcasts of American Idol and Extreme Makeover: Home Edition.