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BOSTON To kick off its second year crafting ads for Liberty Bank, independent shop Cronin & Co. dusts off a pair of pop-music oldies for new TV commercials that begin breaking this month in Connecticut.
“Groovy Kind of Love,” by Wayne Fontana and the Mindbenders, and “Come and Get Your Love,” by Leon Redbone, are used to underscore the client’s positioning, “A bank you can love. For life.” That line was introduced for Liberty by Glastonbury, Conn.-based
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