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Shop Retains Conn. Lottery Assignment
BOSTON-Cronin & Co. last week retained one of its showpiece accounts, winning the ad review of the Connecticut Lottery.
The nine-year incumbent topped finalists O’Neal & Prelle, Hartford, Conn., and Mason & Madison and Mascola Advertising, both of New Haven, Conn.
The annual budget is $5.6 million.
It was the Glastonbury, Conn., shop’s third successful pitch for the lottery assignment. “We took with us a strong knowledge of them and this marketplace, but gave them fresh ideas,” said Cronin creative director Steve Wolfberg.
The New Britain, Conn.-based
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