Cronin Crafts Lottery Work

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The excitement of playing is the message of Cronin & Co.’s latest television effort for the Connecticut Lottery.

Set to Louis Prima’s “When You’re Smiling,” one spot features residents enjoying popular attractions around the state, such as riding a Ferris wheel, line dancing at a county fair and rollerskating along the boardwalk at New London’s Ocean Beach. Tickets for various lottery games ap pear woven into the spokes of a bicycle wheel and clipped to a car’s sun visor.

A voiceover says, “It’s a great day when you play.



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