Cronin & Co. Founder Dies at 101

BOSTON William Cronin Sr., a pioneer of the Connecticut advertising community, died on March 9 at his home in Wethersfield, Conn., at age 101.

He began his career in the late-1920s at Bunce’s Department Store in Middletown, Conn., where he convinced the retailer to run its first local promotions. After serving in various regional agencies, he founded Cronin & Co. in Hartford, Conn., in 1948. He ran the shop until 1980, when he handed over the reins to his son, Bill Cronin, the shop’s current CEO, John Riccio and Michael Wheeler.

Today, the agency has offices in Glastonbury, Conn., and Boston, and claims more than $65 million in total billings.

Cronin was the husband of the late Eleanor (Renehan) Cronin and is survived by their three children and their families: William Jr.; Lenore Riccio and her husband, John; and Margaret Wheeler and her husband, Michael, all of Glastonbury. He also leaves nine grandchildren and their families: Kathleen Wheeler of Somerville, Mass.; Stephanie Wheeler and Matthew Wheeler of Glastonbury; Leonard Riccio of Pt. Arena, Calif.; Julia Riccio of Natick, Mass.; William Cronin of Oakland, Calif.; Lauren (Cronin) Akerlind and her husband, Craig, of Glastonbury; Stephen Cronin of Cambridge, Mass.; and Christopher Cronin and his wife, Claudia, and their son, Maximum of Berkeley, Calif. He is predeceased by his grandson, Anthony Riccio, and daughter-in-law Rosemary Cronin, both of Glastonbury, and his sister, Agnes M. Cronin of Middletown.