Cronin Acquires Wallwork

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Cronin & Co. and Wallwork & Curry have joined forces in an effort to stay competitive.

The agencies’ common vision of becoming more substantial players motivated the acquisition of Boston’s Wallwork & Curry, said Bill Cronin, chairman of Cronin & Co. in Glastonbury, Conn.

“This is a great opportunity to join forces,” said Bob Curry, a principal of Wallwork & Curry. He cited the agencies’ experience with healthcare and financial clients, as well as Cronin’s direct mail and cause-related campaign expertise, as assets.



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