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NEW YORK Omnicom Group’s Zimmerman Advertising has been hired by Crocs to handle the footwear company’s advertising.
Crocs spent $2.5 million in measured media last year, according to Nielsen Monitor-Plus.
TDA Advertising & Design in Boulder, Colo., had previously worked on the business.
“The Zimmerman team came in with what I’d describe as a holistic approach to the Crocs brand. This wasn’t simply about developing a set of ads to put more shoes on more feet,” said Ed Wunsch, director of marketing at the Niwot, Colo.-based
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