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Gains Merged Operation of DentalCare Partners
ATLANTA–Crittenden Advertising of Raleigh, N.C., won a shootout against Cleveland’s Liggett-Stashower to land advertising and marketing responsibilities for DentalCare Partners.
Crittenden and Liggett had been performing advertising duties for a pair of dental practice management services, DentalWorks and Family Dental Care Services, respectively. When those two companies merged into DentalCare Partners, based in Cleveland, it was decided that only one agency would go forward with the business.
“We selected Crittenden . .
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