Critique: AOL is Halfway There

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Anyone who has endured years of AOL commercials knows they have tended to be cheap-looking, numbed-out affairs featuring an array of smiley, zomboid converts at their keyboards, spouting lines stiffer than the ubiquitous sign-up discs. The tagline was, “So easy to use, no wonder it’s No. 1!” Obviously, to survive, the old and stodgy-seeming service desperately needs to raise its hipness quotient-and its advertising production budget-fast. And obviously, the future is not in easy-to-use, poky old dial-up service but in faster-connecting broadband.

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