CRITICS VS. TARGETS: Liberte, Egalite, La Pub

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





While advertisers in America lament TV viewers’ propensity for zipping and zapping commercials, it seems that viewers in France can’t get enough of la publicite – la pub, for short. An article in last week’s International Herald Tribune described the popularity of Culture Pub, a weekly 26-minute show on French TV that presents commercials interspersed with analysis by a couple of erudite commentators. Naturally, there’s a commercial break within the show, and the article says it has become something of a showcase for French advertisers, especially when they want to launch a splashy new campaign.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in