Crispin Prescribes Humor for AvMed Health Plans

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Preventive care goes a long way is the theme of Crispin Porter + Bogusky’s new campaign for AvMed Health Plans.

The Miami shop’s television spots employ a Candid Camera approach to underscore the importance of the Gainesville, Fla.-based insurer’s healthcare programs.

“Preventative care has really begun to resonate with people,” said agency chairman Chuck Porter. “Yet, when we looked at our competitors, they were producing slick stuff using mommies and babies. It all looked alike.”

Irony and over-the-top humor drive all three 30-second spots.





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