Crispin Porter's 'rage' Gets Nod To Fight Big Tobacco In Florida

The promise of a high-profile guerrilla campaign, 11th-hour partnerships and a pledge to try to extend an 18-month campaign helped Miami’s Crispin Porter & Bogusky land Florida’s $70 million anti-tobacco account.
The other finalists–Beber Silverstein & Partners of Miami and Paradigm Communications in Tampa, Fla.–each teamed with well-known, out-of-state shops. That strategy, however, appeared to backfire as the leadership role in each case was ambiguous, committee members said. The group also shied away from BS&P, which it thought might have too much on its plate because of the agency’s recent Pan Am win.
Yet CP&B’s new partners–which include Porter Novelli, the Washington, D.C.,